Newsletters

The BTX platform includes extensive newsletter functionality.  Newsletters can be generated for one time use, or set on any number of preset or user definable “triggers.”  Users can choose to become “marketing subscribers” when they first sign up, which will automatically put them on a newsletter list.  After that, they may optionally subscribe to any number of newsletters. 

Newsletters can be triggered to be sent out on a certain date, or based on a preset condition.  One example of a trigger is if a user has not logged in for 60 days, s/he will receive a triggered message.  Blog posts can also be sent out as newsletters.